5 Rules for Healthcare Projects
by Shelby Levesque
#1: Use logic and emotional intelligence in order to know AND understand your audience.
Every interaction makes space for the entire customer patient person.
#2: Make information easy to understand and easy to recall when it’s most needed.
The brain is a marvellous thing. Let’s not overwhelm it.
#3: Instead of compelling people to care, let’s get them excited(!).
Excitement really is contagious, isn’t it?
#4: Ask Give and ye shall receive: provide value every time you engage with an audience.
Is that infographic really providing new and useful knowledge?
#5: Trust will be harder to earn & come with higher expectations.
What you’re communicating can literally change someone’s life. With great power comes great responsibility.